Administrating+vote-ins+in+public+and+commercial+broadcasting

=Enli, Sara and Ihlebaek, Karoline. “Dancing with the audience: Administrating vote-ins in public and commercial broadcasting = //Media, Culture & Society //: September 2011, pg. 953-960 []

Abstract:
(No Abstract)

Argument:
The main question when researching media is how the relationship between media companies and the public is played out with the growing number of technological advances in new media. In the past few years audience members have gained the power to contribute to the media production via digital platforms. This advantage is seen by the broadcasting sector to provide valuable audience feedback almost instantly. Such options like vote-in reality TV shows have made a breakthrough in media at this age. These reality talent shows are not only very popular but also have grown very successful in the past few years. This influence that audience members have in reality formatted shows has raised some questions regarding the power relation between the audience members and the producers. Even though we as users are invited to influence the shows outcome, there are restrictions put together in the interactive component.

 Key Passages:
“Since the early 2000s, the format trade has become a key economic factor in the global television industry, and the expansion of reality-TV is responsible for a considerable share of the recent growth. The number of original formats being adapted to national television screens has nearly doubled between 2005 and 2010, and new players are enter­ing the market.2 The dominance of global formats and particularly the dominance of American TV culture on local TV productions worldwide, has led to concerns of cultural imperialism.” (954)

“The success of the global export of reality formats can partly be explained by the incorporation of the interactive component, where the audience is invited to influence the programmes’ narrative. In addition to receiving high audience ratings, popular pro­grammes like Pop Idol and Dancing with the Stars have produced new streams of reve­nue through the vote-in feature” (955)

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