Steinberg.+Forget+TV;+today's+consumers+more+attached+to+Google,+Amazon

=Steinberg, Brian. "Forget TV; Today's Consumers More Attached to Google, Amazon"= //AdAge MediaWorks//. 27 Sept. 2010. Web. 20 Oct 2011. - =Abstract= No abstract.

=Argument= Steinberg tries to prove using statistics that the term media is changing dramatically. It is not just TV that is taking up the majority of people's research or media time. Rankings from NewMediaMetrics, "The top 25 most 'engaging' media outlets," show online [|media] outlets standings as the top interest for majority of computer users. Although TV networks such as: ABC, Fox, NBC, and CBS ranked, respectively, ninth (33.4% of consumers), eleventh (31.9% of consumers), twelfth (30.7% of consumers), and thirteenth (30.2% consumers), they were trumped by digital-age phenomena like Amazon.com, YouTube, and GoogleSearch, ranking fifth (37.9% of consumers), third (40.1% of consumers), and first (49.4% of consumers). These results reflect the fact that consumers are now interacting with a greater number or [|media] outlets and that the definition of [|media] appears to be in flux. The company studied the emotional attachment to media and advertisers' products on a sample of 3,500 people between the ages of 13 and 54. ABC, the Walt Disney network still holds up to a high measure, being home to some of the highly ranked television broadcast, such as: "Desperate Housewives" and "Grey's Anatomy." The other similar networks: Fox, NBC and CBS are behind the digital phenomenon that is Apple's iTunes. In some cases the media that is said to take up all of society's time is not easy considered media. However, buying of MP3 files and the purchase of an e-book is considered media and these are the things that now take up majority of everyone's time. = = =Key Passages= "Participants are asked to grade their attachment to brands and media properties on an 11-point scale ranging from 0 to 10," (Steinberg).

"The company's operating theory is that consumers who say they are attached to a particular media venue pay attention 40% more than an 'unattached viewer,'" (Steinberg).

=Select Cited Sources= //NewMediaMetrics, Inc.// Media Metrics For the New Media World, 2006-2011. Web. 31 Oct 2011.