Net+work,+the+professionalization+of+web+design

=Kennedy, Helen. “Net work: the professionalization of web design” =

**Abstract: **
(No Abstract)

**Argument: **
The article in this journal addresses a need for more empirical studies of the new media, in which they are moving away from the rhetorical invocation and focusing on how groups of cultural labors feel about their work and what it means to them. This article focuses on different topics in which central web designers discuss their work and how it has progressed into a more professionalized web design industry. They focus on important issues in their work field such creativity, networking, and risks among other things which all deal with the social formation of their careers.

** Key Passages: **
“In the decade or so since it first emerged as an area of work, web design has normalized. From its birth as an anarchic free-for-all, web design has undergone a process of standardization, resulting in recognizable job titles, core skills and an emphasis on adhering to the guidelines established by the World Wide Web Consortium (W3C) and other international standards.” (187)

“Sharing experiences was frequently mentioned as the ‘best thing’ about the workshops, and many participants shared what they learnt in them, by discussing them formally or informally at work, sharing physical resources like hand-outs and slides, or blogging about the project” (199)

“If we are to recognize web design as professionalizing, then it might be productive to subject web design to the same scrutiny as existing professions.” (201)

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