Wintour.+The+Truth+Behind+the+Bob

=Kloeppel, Tara. "Anna Wintour: The Truth Behind the Bob."= [|Kairos: A Journal of Rhetoric, Technology, and Pedagogy// 16.1 - Fall 2011. Web.]

**Abstract**
While her occupation, and the stereotypes associated with running a fashion magazine, may not initially seem to be worthy of scholastic attention, careful study of Wintour's influence reveals insight into the rhetorical tactics penetrating fashion culture in America, and perhaps more broadly, pop culture in America.

Argument
This article is a demonstration of new media. The author was given an assignment in her writing intensive class to practice rhetoric in new forms and the author chose to use a "Sophie Book" as a means to write her essay. The purpose of the article itself is to show how Anna Wintour uses "ethos-based" rhetoric to reach her audience. The author argues that Anna Wintour is highly influential due to her celebrity-status. The author proves her argument by giving details of Anna Wintour's rhetoric in various letters by the editor herself. Anna Wintour uses her status to her advantage in order to claim her position in society.

Key Passages
"It is not surprising, then, that the editor-in-chief of said magazine, Anna Wintour, would be highly influential. While her occupation, and the stereotypes associated with running a fashion magazine, may not initially seem to be worthy of scholastic attention, careful study of Wintour’s influence reveals insight into the rhetorical tactics penetrating fashion culture in America, and perhaps more broadly, pop culture in America." (Celebrity as Rhetoric)

"In other words, because the trusted Wintour features these individuals as the faces of fashion, the public accepts them as such. As if being featured in almost every issue of Vogue by way of advertisements, editorials, or fashion layouts were not enough, Wintour uses her “Letter” to position the reader within the high-society circle she and Vogue are at the center of. Wintour conveys not only the influence fashion celebrities have had on her onto the magazine but more importantly the influence she and Vogue have had on those celebrities." (The Language of Fashion)

Wintour isn’t shy of her ability to pull the biggest celebrity names to an event virtually unknown to the general public. By bringing Hollywood’s biggest celebrities to her event, Wintour creates publicity not only for the Costume Institute Gala but for herself. (Popular Philanthropy)

Wintour is such the savvy rhetorician that she not only furthers the campaign goals of her favored political candidates but also positions herself as a credible source simply because those candidates have been featured in Vogue. (Politics en Vogue)

**Selected Works Cited**
Fitzgerald, Terence J., ed. Celebrity Culture in the United States. New York: Wilson, 2008. Print.

Guthey, Eric, Timothy Clark, and Brad Jackson. Demystifying Business Celebrity. New York: Routledge, 2009. Print

Horyn, Cathy. “Citizen Anna.” New York Times. New York Times, 1 February 2007. Web. 9 October 2008. .

Marshall, P. David. Celebrity and Power: Fame in Contemporary Culture. Minneapolis: U of Minnesota P, 1997. Print.

Okker, Patricia. Our Sister Editors. London: U of Georgia P, 1999. Print.

Olivia, Alberta, Norberto Angeletti, and Anna Wintour. In Vogue: The Illustrated History of the World’s Most Famous Fashion. New York: Random, 2006. Print.

Oppenheimer, Jerry. Front Row: Anna Wintour, The Cool Life and Hot Time of Vogue’s Editor- In-Chief. New York: St. Martin’s, 2005. Print.

Wintour, Anna. Foreword. Tom Ford. By Bridget Foley. New York: Rizzoli, 2004: 13. Print. ---. “Letter from the Editor: Bonjour, Paris.” Vogue Oct. 2008: 114. Print. ---. “Letter from the Editor: Politics and Poise.” Vogue Nov. 2008: 76. Print.